Tag Archive | communication

Invocacy and the role of the change agent

Invocacy and the role of the change agent

Dear Sarah, Although I was present at the birth of the ‘invocacy’ notion and thus know what it is  about, I still like the emphasis on the importance of engagement and joint processes of learning and change. Advocacy tends to talk ‘to’ while invocacy aims to talk ‘with’ (people in) organisations and be understanding and considerate […]

Do we need a new model for advocacy?

Do we need a new model for advocacy?

The traditional NGO advocacy model focuses on creating pressure for change through ‘awareness raising’ activities. The idea is that if people are aware of the need for change, it will happen. But does this approach really work? And more specifically, is it an effective path to influencing the policies of organisations and governments? […]